Purity Refined. Positioning Defined.

Client
Nutriswiss
Industry
Food · Nutraceuticals · Pharma
Transforming technical expertise into compelling stories for international B2B communication: Nutriswiss specialises in the refinement of high-quality, bespoke edible fats and oils and is the Swiss market leader in speciality and organic products in this segment. Its product portfolio ranges from structured triglycerides and mildly refined oils to fats for highly sensitive applications, such as infant formula and pharmaceutical products. Our task is to make this technical expertise tangible for B2B audiences in the food industry.
“What sets akp Communications apart from other agencies is that they genuinely immerse themselves in the subject matter, our products and our technologies. They have the technical understanding, and know our industry and target audiences inside out. They have the ability to translate our wealth of knowledge into language that is understood in the market and they consistently find the right tone – whatever the language. That gives us confidence, even with sensitive or complex topics,” says Rüdiger Wendt, Head of Marketing & Sales at Nutriswiss
Rüdiger Wendt
Head of Marketing / Head of Sales (Retail & Food Service CH)
At a Glance
Segment Edible Oils & Fats · FoodIngredients · Nutraceuticals · Pharma · Organic & Specialty Oils
Core Services Contract refining · Mild refining ·Short path distillation · Organic certification · Omega-3 processing ·Specialty fats
Markets Switzerland · DACH · Europe ·International
Languages we cover English. German · French · Italian
Partnership since 2020

 

What We Do Together

Nutriswiss operates in a part of the food industry where the end product is invisible to consumers but absolutely critical to manufacturers. Contract refiners don't appear on packaging. Their value shows up in purity certificates, safety data and regulatory compliance. Communicating that requires knowing exactly who the audience is, what they care about, and where they read.

Through targeted B2B communications in food, dairy, confectionery, infant formula, pharmaceutical and other related sectors, in both print and online across Europe, we position Nutriswiss as the technologically advanced and sustainable partner: credible, technically grounded and pertinent to buyers, product developers and sustainability managers, resulting in visibility and qualified leads alike.

We convey a broad range of innovative, industry-relevant topics, such as structured triglycerides with tailor-made processing properties, the benefits of mild refining methods, functional properties of tocopherols as natural antioxidants and reduction of MOSH/MOAH, and cereulide contamination. In parallel, we support Nutriswiss with its sustainability communications, from the 2030climate target and CO₂-neutral energy network at the Lyss site, to theproduction of organic Fairtrade coconut oil in Côte d'Ivoire.

One particular asset of the partnership: our multi-lingual team covers German, French, Italian and English, ensuring Nutriswiss's messages land with equal precision across all their markets.

Strategic Goals We Support

·     Position Nutriswiss as Europe's reference address for high-purity and organic oil refining, and responsible sourcing

·     Build Swissness as a credible, differentiating narrative across international markets

·     Establish consistent visibility in trade media across DACH and European export markets

·     Position Nutriswiss as sustainability pioneer in the edible food sector.

·     Ensure content consistency across owned and paid channels in all relevant languages

Our Approach

·     Translating in-depth technology and supply chain topics and case studies into compelling stories

·      Strategic mediabooking – coordination of advertorials and editorial placements

·      Content development for owned channels: website texts, news, social media

·     Positioning and messaging around Swissness as key differentiator

·     Ensuring consistent  communication across different markets and languages, always with focus on relevance for the markets.

Latest results
Selected Case Study
Nutriswiss
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