From wheat specialist to refinement expert: We’ve been part of the journey since 2019

Client

Crespel & Deiters

Industry

Food Ingredients · Paper and Cardboard Industry

Website

crespeldeiters.com

Crespel & Deiters started in 1858 as a wheat specialist and has since evolved into a refinement expert for plant-based raw materials. Six generations of family ownership, two production sites, five brands, markets on four continents: By the time we came on board, the group had transformed into a global ingredients player across the food and paper industries, resulting in their strategic repositioning as refinement expert in 2026. Crespel & Deiters is constantly evolving, and so do their communication needs. We act as the group’s communications consultants and execute their comms activities across Europe and beyond – in multiple languages including English, German, French, Spanish and Dutch.

“akp knows our industry from many angles: products, applications, technology, sustainability, innovation – and that breadth makes them genuinely valuable as commuications agency but also as sparring partner. They engage with us, ask the right questions, and give constructive feedback.”

Heike Sander

Head of Marketing & Communications, Crespel & Deiters

At a Glance

Segments: Food Ingredients · Paper Processing· Pet Food · Animal Feed

Core Products: Natural plant based proteins & starches · Extrudates · High-performance adhesives

Markets DACH · Europe · USA· Mexico · International

Partnership since 2019

How we support Crespel & Deiters:

New markets, new applications, a new strategic positioning and the group’s global ambitions require communication that keeps the narrative sharp and messaging aligned at every step of the journey. Our contribution:

- Communications consultancy

- Thought leadership pieces and interviews

- B2B trade PR in food ingredients and corrugating & paper industries

- LinkedIn strategy and content

- Media engagement at events & trade fairs

- Content production and event photography

- Website copy that works for every target audience

Strategic Goals We Support

· Build and increase visibility of Crespel & Deiters as refinement experts for plant based raw materials

· Make their extensive knowledge and portfolio visible for key audiences

· Explain the benefits of the company’s gamechanging adhesive solution and services in the paper and corrugating industries

· Underline the group’s presence in new and established markets

· Convey the values of the family-owned company and their leadership team

· Share corporate topics including sustainability and CSR approaches with the right audiences

From wheat specialist to refinement expert: We’ve been part of the journey since 2019

At a Glance

How we support Crespel & Deiters:

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