Shaping the narrative behind science of better nutrition. For over two decades.

Client

Beneo

Industry

Food & Beverage Ingredients · Pharmaceutical Excipients

Website

beneo.com

BENEO has been part of the akp story since day one, literally. When we opened our doors in 2002, BENEO was our first client. Almost 25 years later, the partnership is still going strong, and so is the science behind their ingredients. We've watched Palatinit, Remy and Orafti grow into a unified brand under the Südzucker umbrella, supported every major product launch, and helped navigate food trends that started little and evolved to mainstream such as digestive health and blood sugar management, from low-GI to gut health. This is what a long-term communications partnership looks like.

“BENEO has been working with akp Communications for over two decades with good reason. Their expertise, enthusiasm and energy make them a trusted partner in an increasingly complex communication landscape. We’re pleased to have them as an integral part of our PR team.”

Inga Heinemann

Head of Corporate Communication at BENEO

At a Glance

Segment Food & Beverage Ingredients · Pharmaceutical Excipients
Core Products Fuctional Fibres, Functional Carbohydrates, Fuctional Proteins and Specialty Rice Ingredients
Markets DACH · France · Europe/International (GalenIQ)
Partnership since 2002

What We Do Together

BENEO doesn't do plain product communication, and neither do we. Everything connects: the nutritional science, the market context, the regulatory landscape, the consumer trend. Our job is to translate that complexity into stories that land in the right media, in the right markets, at the right moment.

The breadth of BENEO's portfolio demands genuine depth. We cover the food and beverage space across a wide range of applications and editorial angles, and with the pharmaceutical excipient galenIQ(TM), we've extended that work into the pharmaceutical industry.

Being part of BENEO's global agency network also means we align local market communication with broader international strategy, adapting messaging for trade press in Germany, France and beyond, while keeping the narrative coherent.

Further, we help BENEO transcreate their sales materials into German, keeping the message intact, the tone natural, and the content precise.

Strategic Goals We Support

· Make BENEO's innovation and sustainability credentials visible and credible in trade media
· Position BENEO ingredients within emerging nutrition trends before those trends peak
· Establish and maintain media partnerships for consistent, long-term visibillity
· Support global sales campaigns across food, beverage and pharma channels with in-depth editorial content