Telling the Ubiquinol story. Across all audiences. Since 2011.

Client

Kaneka Nutrients Europe

Industry

Micronutrients · Dietary Supplements · Functional Foods · Pharma

Website

kaneka-ubiquinol.com

Most people have heard of CoQ10. Far fewer know that Ubiquinol is its active and bioavailable form, acting on cellular basis and important for mitochondrial health.The knowledge gap closes: Ubiquinol has become one of the fastest-growing ingredients in the supplement space. Kaneka holds the patent on Ubiquinol and is driving science. Our job since 2011: explaining a complex story to supplement manufacturers, health practitioners, and consumers across multiple markets and channels.

"Working with akp feels less like briefing an agency and more like working with a dedicated in-house team – one that happens to cover every angle I need. A nutritionist who speaks the language of health professionals, a digital and influencer specialist who knows what actually works, native-language expertise for our core markets, and project management that keeps it all moving. They understand Ubiquinol at a level that makes a real difference in how the story gets told. New ideas keep coming, the influencer partnerships are spot-on, and together we've built something that's showing up in our market results. Genuinely committed, and good fun to work with."

Oliver Romanow

Head of Sales

At a Glance

Segment Health Ingredients · Dietary Supplements · Functional Foods · Pharma
Core Product Kaneka Ubiquinol™ (active Coenzyme Q10)
Markets Germany · Turkey · Poland · International B2B
Partnership since 2011

What We Do Together

Kaneka doesn't sell to consumers. They supply leading supplement brands with their quality Ubiquinol. We help building awareness and credibility for Ubiquinol as a branded micronutrient, for B2B, B2M and B2C audiences alike.

That means working across multiple levels at once. We manage trade PR for B2B and B2M audiences, run consumer-facing content on social media, activate influencer partnerships, and support events and sponsorships, all within a coherent strategy. Our work spans Eurpean markets with focus on Germany, Turkey and Poland.

What holds it together: a clear, consistent story about why Ubiquinol is the superior form of CoQ10, told differently depending on whether the audience is a supplement manufacturer, a health practitioner, or a consumer scrolling Instagram. Our asset: Deep knowledge about both, Ubiquinol and the audiences.

Strategic Goals We Support

Cross-channel communications strategy spanning trade, consumer and social media
Editorial content and storytelling for press, blogs, video and book projects
Consumer information platform: ubiquinol.info
Influencer and testimonial partnerships
Topic-led campaigns: Cardiovascular Health, Longevity, Fertility, Sports Nutrition and many more
Sports sponsorships and partnerships (BVB Women's Team, individual athletes)
Event support and media activations

Our Approach

Educate manufacturers, health practitioners and end consumer about the benefits and superiority of Ubiquinol vs. conventional CoQ10
Position Kaneka Ubiquinol™ as the quality benchmark
Build ingredient brand awareness across B2B, B2M and B2C channels
Support commercial growth in DACH and key international markets

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