Multi-channel ingredient branding for Kaneka Ubiquinol.

At a Glance

Segment Health Ingredients · Dietary Supplements · Functional Foods · Pharma
Core Product Kaneka Ubiquinol™ (active Coenzyme Q10)
Markets DACH · Turkey · Poland · International B2B
Partnership since [Jahr einfügen]

What We Do Together

Kaneka doesn't sell to consumers — it supplies the manufacturers who do. Our job is to bridge that gap: building awareness and credibility for Ubiquinol as an ingredient brand, so that end users seek it out and B2B customers see the value of carrying it.

That means working across multiple levels at once. We manage trade PR for B2B and B2M audiences, run consumer-facing content and social media, activate influencer partnerships, and support events and sponsorships — all within a coherent strategy. The work spans DACH, Turkey and beyond, with messaging tailored to each market and channel.

What holds it together: a clear, consistent story about why Ubiquinol is the superior form of CoQ10, told differently depending on whether the audience is a supplement manufacturer, a health practitioner, or a consumer scrolling Instagram.

Strategic Goals We Support

·       Educate end consumers about the benefits and superiority of Ubiquinol vs. conventional CoQ10
·       Position Kaneka Ubiquinol™ as the quality benchmark in its category
·       Build ingredient brand awareness across B2B, B2M and B2C channels
·       Support commercial growth in DACH and key international markets

Our Approach

·       Cross-channel communications strategy spanning trade, consumer and social media
·       Editorial content and storytelling for press, blogs, video and book projects
·       Consumer information platform: ubiquinol.info
·       Influencer and testimonial partnerships (DACH, Turkey)
·       Topic-led campaigns: Fertility, Women's Health, Cardiovascular, Healthy Ageing
·       Sports sponsorships and partnerships (BVB Women's Team, individual athletes)
·       Event support and media activations

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