FAQ

akp Communications is a B2B PR and communications agency specialising in the food and beverage industry. We help companies in food ingredients, nutraceuticals, food packaging and food technology build visibility, credibility and commercial relevance through strategic communications. Our services include media relations, content creation, communication campaigns, sales support, personal branding, event communications and AI visibility. Since 2002, we have built a global network of more than 4,000 trade press contacts and generate around 1,000 publications per year for our clients.

akp Communications works with B2B companies across the food and beverage industry, including ingredient suppliers, manufacturers and food technology businesses. Our clients include global market leaders such as BENEO, Kaneka, GELITA, Elopak and Calysta, as well as mid-sized specialists in functional ingredients, nutraceuticals, food packaging and food technology. Many of our client relationships have lasted ten years or more, reflecting our focus on long-term partnerships rather than one-off projects.

Working with a specialist food industry communications agency gives companies access to sector-specific expertise that generalist agencies often lack. Food ingredients, nutraceuticals, food technology and packaging are complex fields shaped by technical language, regulation, trade media and international market dynamics. akp Communications focuses exclusively on this sector, with a team that includes nutrition scientists, food technologists, former trade editors and communications specialists. That means we can create relevant, credible communications from day one.

akp Communications supports clients in more than 25 countries, with a strong focus on Europe. We work across key markets including Germany, the UK, France, the Netherlands, Scandinavia, Italy and Spain, and maintain direct relationships with trade media editors and journalists throughout the food and beverage industry. Our extended network of native-language editors and copywriters enables us to deliver multilingual communications that are locally relevant and professionally credible.

We offer specialist B2B PR and communications services for the food and beverage industry. Our core services include strategy and consultancy, media relations, communication campaigns, AI visibility, sales support, personal branding, media booking and ingredient branding for B2B2C communications. We also support clients with event planning, event promotion, multilingual copywriting, graphic design, photography and video production. Our services can be delivered as standalone projects or as part of an integrated annual communications programme.

AI visibility describes how accurately and prominently a brand appears in AI-generated answers on platforms such as ChatGPT, Perplexity, Claude and Google AI Overviews. For B2B food, ingredient and nutraceutical companies, this matters because buyers, procurement teams, journalists and other decision-makers increasingly use AI tools to research suppliers, ingredients and technologies. If a brand is missing or misrepresented in the sources these systems rely on, it risks losing visibility with an important part of its target audience. We help companies improve AI visibility through strategic PR, targeted media placements and content designed for both human readers and AI-driven discovery.

We do both. We act as a lead agency for companies without an existing communications structure, taking responsibility for strategy, execution and reporting. We also work alongside in-house teams, generalist agencies and international agency networks when specialist expertise in the food and beverage industry is needed. In cross-market mandates, we regularly collaborate with local PR partners across Europe and adapt our role to where we create the most value.

We start with direct conversations rather than competitive pitches. The first step is understanding your business, your markets and your communications challenges before defining a suitable scope of work. In most cases, this involves several discussions before any concept is developed. We then propose a realistic communications approach based on available budgets, clear objectives, defined deliverables and measurable outcomes. This creates a stronger basis for collaboration than a standard pitch process.

akp Communications combines specialist food industry expertise with deep trade media knowledge and international execution. Our team includes people with scientific, editorial and communications backgrounds who understand ingredient science, regulation and the needs of B2B trade media. We also maintain more than 4,000 active press contacts built through long-term personal relationships across the industry. As an owner-managed agency with international experience, we make decisions directly and keep strategy and execution closely connected.

akp Communications was founded in 2002 and has specialised in the food and beverage industry ever since. The agency is owner-managed and led today by two generations of the founding family. This continuity is also reflected in our client relationships: the first client we ever worked with remains one of our largest today. It is a strong example of the long-term partnerships our agency is built on.

Our core working languages are German and English. Beyond that, our team and extended network of native-language editors produce content in French, Turkish and Russian. For clients targeting specific European markets, we match content creation to the language and editorial conventions of each publication and audience. Native-language content is not a translation service. It means the content was written for that market from the outset.

We measure success using clear communications metrics linked to business objectives wherever possible. Depending on the mandate, this includes media coverage, publication rates, reach, share of voice and the quality of placements in relevant trade media. For digital and social campaigns, we also track engagement, click-through rates and lead generation. For AI visibility mandates, we assess how accurately and how often a brand appears in AI-generated responses on relevant platforms. Our reporting focuses on outcomes rather than activity alone. We report on outcomes, not just activity, and we connect communications metrics to commercial objectives where possible. Clients such as BENEO, Kaneka and Informa Markets have used akp Communications' reporting frameworks to demonstrate the value of PR investment internally.

Yes, we regularly support companies from North America, South America and the Asia-Pacific region that want to build visibility in Europe. European markets require a localised communications approach, because media landscapes, editorial expectations and market dynamics differ significantly between countries. We help international brands understand how European trade media works, how to position themselves credibly and how to communicate effectively with regional audiences. In some cases, we also support lead generation and business partner outreach as part of a broader market entry strategy.

akp Communications has worked with a wide range of B2B companies across food ingredients, nutraceuticals, food technology and food packaging. Clients have included BENEO, Kaneka, Kaneka Medical Europe, AstaReal, Gnosis by Lesaffre, Crespel & Deiters, Alzchem, Euromed, Galactic, Nutriswiss, Yeastup, GoodMills Innovation, EU Specialty Food Ingredients, Calysta, Omya, Raps and Ruland. In food technology and processing, we have worked with companies such as Glatt Ingenieurtechnik, Stern-Wywiol Gruppe, CanLab MV and GreenCo Lab. In food packaging, clients have included Elopak and Ball Packaging. We have also served as exclusive press agency for major industry events including Fi Europe and Hi Europe, organised by Informa Markets. Across these mandates, the common factor is complexity: products and technologies that require explanation, credibility and targeted communications to reach the right audience.