Manufactures gelatin and collagen peptides

Exceeding pre-order targets across Nordic markets
Client
Client: Gelita
Industry
Industry: Automotive
GELITA is one of the world's leading manufacturers of gelatin products with over 150 years of experience and a portfolio that spans food and beverage, sports nutrition, beauty-from-within, healthy ageing, pharmaceutical excipients and soft capsule manufacturing. Few ingredient companies operate across this many segments simultaneously. Fewer agencies understand all of them well enough to communicate credibly across each one. That's where we came in.
“Andersen’s approach brought unexpected clarity to our manufacturing systems. What started as a UI refresh evolved into a complete rethinking of our digital operations. We are thrilled with the outcome.”
Isabella Romano
Technical Director

What We Set Out to Achieve

  • Establish GELITA as the authoritative voice for collagen proteins in international trade and B2M media
  • Keep GELITA consistently visible across all relevant segments — not just food, but pharma, sports and beauty
  • Support product launches with communications that reach product developers, buyers and trade editors
  • Enable the commercial team with content that works in customer conversations
  • Build presence in both established trade publications and AI-driven search

How We Do It

  • Ongoing international trade press relations across the full portfolio — feature articles, press releases, expert interviews, targeted placements in DACH and key international markets
  • 360-degree product launch campaigns built around one strategic content core — an ePaper or whitepaper — rolled out across trade press, LinkedIn and sales materials
  • Deep segment expertise: knowing what VERISOL® needs to say to a beauty brand is a different conversation from what the pharma excipient range requires in an R&D publication
  • Sales enablement content that gives the commercial team the right tools for every customer touchpoint
Latest results
Selected Case Study
Gelita
Further Client Stories
Elopak
From carton to content. Packaging with a strong story.
Crespel & Deiters
Leading European expert in wheat-based
Performance gains in client AI implementation cycles
Kaneka
Multi-channel ingredient branding for Kaneka Ubiquinol.
Beneo
Telling the science of better nutrition. For over two decades.