Gelatin, collagen and collagen peptides: Welcome to the amazing world of GELITA

Client

Gelita

Industry

Global supplier and one of the leading experts in collagen peptides

Website

gelita.com

GELITA has been producing gelatin and collagen proteins since 1875, a leading supplier with more than 20 production sites worldwide. Gelatin for confectionery, desserts and dairy. Bioactive collagen peptides with clinically demonstrated effects on joints, bone or skin. Endotoxin-controlled gelatins and collagen peptides for advanced biomedical applications and vaccine stabilization. Pharmaceutical grade gelatins for capsule production: Few ingredient companies span this range. Fewer agencies understand it well enough to communicate for each segment with deep knowledge and credibility. What started 18 years ago as partnership for international trade media relations today has grown into a collaboration across business units, communication disciplines and markets.

"akp has been an extension of our marketing department for many years. Their longstanding team members know our products, our science and technology, our markets and our audiences. With flexibility they keep evolving: New channels, new formats, new approaches, always in step with where we are heading. There are very few agencies in this industry that operate internationally, truly understand the subject matter and can execute across that range – and always come up with fresh ideas."

Oliver Wolf

Global Product Promotion GELITA

At a Glance

Segments: Food, Health & Nutrition, Pharma, Bioscience, Pet Health, Technical Core Products: Gelatin · Bioactive Collagen Peptides (BCP®) Brands including: VERISOL®and FORTIGEL® · RXL®Gelatins · MEDELLAPRO® and VACCIPRO® Markets:global Partnership since: 2008

How We Support GELITA

Gelling properties, cross-linking and melting behaviour of gelatin are functional stories. The effects of bioactive collagenpeptides on skin, joints, bones and connective tissue are physiological ones. As broad as GELITA's portfolio is, so is the range of our work.

Eighteen years ago, we started supporting GELITA with communications consultancy and classic B2B trade media relations. A core part of what we still do today is writing in-depth editorial content: articles and thought leadership pieces placed in key trade media with the kind of scientific and technical depth that builds genuine credibility. Over the years, we have generated hundreds of pieces of high quality coverage together. Beyond media relations, we’ve been working on website copy, blog content, social media, sales materials and lead magnets such as downloadable ePapers, and, we even wrote a complete book on collagen peptides.

That´s what we are aiming at:

· Establish and continuously reinforce GELITA as the authoritative voice for collagen proteins in international trade media

· Maintain consistent visibility across all relevant segments: food, nutraceuticals, sports nutrition, bioscience and pharma

· Drive product launches with communications that reach and engage the right audiences

· Support the commercial team with content that works across every customer touchpoint

· Ensure GELITA's topics and expertise are found, cited and correctly represented by large language models and AI-driven search

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