From carton to content. Packaging with a strong story.

At a Glance

Segment Liquid Packaging · Food & Beverage · Non-Food · Sustainability Communications
Core Products Pure-Pak® · D-PAK™ · Filling technology & technical services
Markets DACH · Northern Europe
Partnership since [Jahr einfügen]

What We Do Together

Elopak is one of those partnerships where the brief never stands still. On any given project, we might be running trade press relations, producing editorial content for the HOTSPOTS blog, developing a multichannel campaign, or designing 3D mock-ups that the Elopak sales team takes to customer meetings to bring a packaging concept to life. That last one is a good example of how we think about this relationship: not as a communications supplier, but as a creative and strategic extension of the team.

The HOTSPOTS platform, Elopak's dedicated content hub for the DACH market, is a project we run together. It covers innovation, sustainability, market trends, filling technology, and design, giving Elopak a consistent editorial voice in the market beyond traditional press relations. Campaigns like the D-PAK™ and Kompak partnership story are developed here first, then extended across channels.

One thing that makes this partnership work particularly well: our team includes people with backgrounds in fermentation technology. That means we genuinely understand the filling equipment side of the business, the highly complex machinery that sits behind every carton. In an industry where technical credibility matters, that depth shows.

Strategic Goals We Support

·  Build Elopak's content presence in DACH and Northern Europe as a thought leader in sustainable liquid packaging
·  Position the D-PAK™ as a credible, pioneering alternative to plastic packaging in non-food categories
·  Support the sales team with creative assets that work in customer conversations, not just media
·  Maintain a consistent sustainability narrative across owned, earned and paid channels

·  Drive discoverability among buyers, brand managers and product developers through coherent, well-placed content

Our Approach

·       Editorial content production for the blog and newsletter
·       Trade press relations and media placement in B2B and B2M publications
·       Multichannel campaign development and execution
·       3D mock-up design and sales support materials
·       Sustainability and innovation storytelling across owned and earned channels